The Breaking Spree
13.09.20
‘ Create news’ screams CEO
of ಮಿಂಚು TV operating with the punchline “:ಶರದಷ್ಟೇ ನೇರ “ at the petrified anchor. “What has the world come to? No indiscretions by third line
starlets,no traffic offence by affluent brats, no ancient building crash, no
slum brawl, not even a wife beating or chain snatching incident. Our existence
is threatened! ”
Even as he is sulking over the ‘misfortune’ he answers the phone. In a jiffy, the CEO is up. He shouts orders. The anchor is directed to reserve the next 65 hours for a juicy new story. A highly excitable Srinivas Kebburvadi, the channel’s star Reporter with a huge fan following, popularly known as “Minch Seena” is immediately dispatched to site to cover the story about a four year old girl who had fallen into a bore well.
On arrival at site “Minch Seena” attends to the PR formalities with the village headman, profusely extolling his virtues and concern for the affected family and transmits a 4 minute video to the studio.
(Psst : on a
similar occasion earlier a village head
had threatned to slice off the camera cables because he was ignored and not
provided with enough screen presence)
“Minch Seena” commences the frenzy …….. As if on cue the women folk of the
hamlet start the wailing & breast beating routine which the camera captures,
accompanied by soulful tunes of violin.
“Minch Seena” is sufficiently pumped up and rambling away around 450 words / minute @ 102 decibels
& 210 Hz. in one breath.The atmosphere is electric. Even as he bends down
pointing to the mouth of a hole drilled by the side of the bore well to reach
the hapless girl, the anchor at the studio lets out a roar. An already excited “Minch
Seena”
topples head first into the hole.ಮಿಂಚು TV’s screen goes blank.
The
resourceful production team at the studio begins airing stock scenes of Groups
of women lighting lamps & children praying at the famous temple in town,
while the ubiquitous Municipal Corporator and his ‘boys’ smash coconuts by the
dozen.
It has been 47 hours since the girl fell into the bore well. ಮಿಂಚು TV has put a chronometer at a corner in its screen to indicate how
long it has been since their reporter fell.
There are unconfirmed
reports that some State Disaster Rescue Force personnel involved in the Rescue Operations
have been coerced by ಮಿಂಚು TV channel to rescue their Star reporter first
so that he could cover the news of the child being rescued dead or alive,
as the substitute reporter can never be as boisterous & maniacal”.
The channel flashes the news crawler “ಚೆನ್ನವ್ವಳನ್ನು ರಕ್ಷಿಸಲೇಬೇಕು” incessantlly
During a
similar accident earlier the Channel’s
reporter missed the videos of the child
being brought out, as he had taken pee break at the same moment.. The channel
is not ready to take chances this time.
Meanwhile
reporters from other channels swarming all over the place feigning shock are
recording the distressing screams and groans of the parents of the trapped
girl.
Past midnight, the rescue operation is still going on. Village Headman Maruti Bayalappa Gaddgi taking up cudgels on behalf of the parents is demanding compensation from State government , a place for both parents in prime time panel Discussions and direct entry to the popular reality show “Noothana Alegalu” for their Chennavva on ಮಿಂಚು TV , once she is pulled out safely,
All the While the CEO of ಮಿಂಚು TV sitting in the comfort of his A/C cabin is grinning from ear to ear. The channel’s TRP is rocketing northwards.
2 comments:
Hilarious 😂 But also frighteningly real ! The TRP-hungry 24x7 channels have weirdos as CEOs and they have really messed up the minds of the public who , like substance-addicts start having withdrawal symptoms if nothing is “breaking” on their TV screen . Perhaps thats why the loonies start breaking public property , in the hope of getting their 2mins fame on a TV channel !
Whattay mad mad mad world !
Funny :) Sadly - its a global phenomena with "news". The more obtuse, the more shocking, the more exaggerated, the more hyperbole, and the more outrageous - the better the TRP.
It's a simple demand and supply issue. Cutting the demand side of the equation is as easy as pressing the "Off" button on the remote.
-ARam
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